4. The ‘How to’ Presentation

You may have seen these on YouTube: people demonstrating how to do something in a simple step-by-step guide.

For example, if you’re a gardener, you could shoot a video that explains how to prepare plants for the winter. If you’re a mechanic, you could show how to change the fan belt in a car.

Such videos help to show your customers that you have good subject knowledge and help to give a little glimpse into your personality as well.

Pros: Cheap, quick and easy to make
Cons: You might enjoy doing them so much you end up doing loads of them!