What next? With your video taking prominence on your website, YouTube channel and Facebook page, potential customers will now be able to quickly see what your business is about. Read More →

Channels – where to show your video? So now you’ve got your shiny new video, where do you show it? At the very least you must have it on your website. You can host the video yourself or embed from other sites, but whatever you do make sure it’s visible on your site (preferably your homepage) and that people can easily watch it. Read More →

Getting it made – Put simply, you have two options: make it yourself or get the professionals in. Read More →

People these days are known for having very short attention spans and limited time. Read More →

Candy Jar Films is back again with the sixth of our insider guides to making video work for you. Read More →

4. The ‘How to’ Presentation

You may have seen these on YouTube: people demonstrating how to do something in a simple step-by-step guide.

For example, if you’re a gardener, you could shoot a video that explains how to prepare plants for the winter. If you’re a mechanic, you could show how to change the fan belt in a car.

Such videos help to show your customers that you have good subject knowledge and help to give a little glimpse into your personality as well.

Pros: Cheap, quick and easy to make
Cons: You might enjoy doing them so much you end up doing loads of them!

We are back with the third of our insider guides to making video work for you and your business. Read More →

Confused with Video Marketing? Candy Jar Films is here to help with the second of our insider guides to making video work for you. Read More →

Clearly, video is an important marketing tool for any business and there are lots of options. If you are new to video it can often be a confusing and bewildering subject. What is the best approach? How do you get the most out of it?

Well, Candy Jar Films is here to help with an insider guide to making video work for you. Read More →